Wednesday, 10 October 2012

Navy Blue

 As anyone who knows me will know I love navy blue. So when Sarah from 8th Day Design sent me the link to the Nothing But Navy Shop I was so excited. I got in touch with Gemma Kay Waggett of Nothing But Navy, who said "I decided to start the brand because of my love of the colour navy and my understanding that it is also the favourite colour of many individuals"
These pictures were from their most recent event at Material Lab for London Design Week. The Nothing But Navy brand is a series of pop up shops and the website store - The whole concept is about fabulous navy merchandise - heaven!
Why do I love navy? There are the known associations with reason, trust and competence but its navy's affinity to thought and reason that attract me most. When I look at French Navy - saturated blue with a tint of mauve coming through - my thought processes become energised and this encourages my creativity. Whereas when I look at intense inky or slightly green tinged navy, this evokes a sense of calm in me - the more logical thought. Either way they encourage me to loose myself and dream.

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